Storytelling

If you ask someone what they remember about a presentation, rarely do they highlight a specific fact that was communicated or an explanation of something abstract. What they remember are examples and anecdotes. Whether it is a prestigious TED talk or a mundane workplace presentation, if you want your audience to remember what you say, you need to apply the nature of a story. During this module, we train what constitutes a good example and how storytelling can be used in presentations.

Case

Ørsted

In connection with the introduction of a new corporate strategy, EPO was asked to prepare Ørsted’s executives to communicate using virtual platforms. The training introduced them to the value of storytelling as a means of helping the audience identify with a message, as well as its value as a tool that supports the message of a PowerPoint presentation. During the session, participants discussed what constitutes a good example and how storytelling can be used in presentations as a method to improve audience association.