Audience focus

Most presentations are more complicated than they need to be. Presenters have a tendency to provide more information than their audience can process. Presentations also tend to fall short because presenters fail to consider the audience’s perspective with internal terminology. The rhetorical pyramid identifies the five basic considerations that a presenter must take into account to make an impact.

Case

Coloplast

One of our long-standing clients, Coloplast, relies on EPO to train a range of employees, including graduates and its international sales trainers. In addition, EPO created an on-line PowerPoint and presentation-technique training course that employees can sign up for and take on their own. One of the main themes of the course is audience focus, which helps the employees to put themselves in the shoes of the person they are addressing and craft a message that is tailored to their job function, be it healthcare professional or project manager. Like much of our training, the programmes we provide for Coloplast's employees are built up around the essential module of audience focus.